One of the most common questions I hear as a digital marketer is: “Do hashtags still work on Instagram?”

Even the CEO of Instagram has said hashtags are not as powerful as before. But here’s the truth:

Hashtags are NOT dead. They have simply changed their role.

Instagram now focuses more on AI-driven content discovery (Explore & Reels).

The algorithm shows content based on interests, not just hashtags.

Engagement (likes, saves, shares, comments) matters more than hashtag count.

• Help categorize your content (Instagram understands your niche).
• Improve search visibility when users type specific topics.
• Increase chances of reaching local & niche audiences.
• Work best when combined with keywords in captions.

✔ Use 5–10 targeted hashtags (instead of 30 random ones).

 ✔ Mix broad + niche hashtags (example: #DigitalMarketing + #PalakkadMarketing).

 ✔ Add local hashtags to get leads (example: #KeralaBusiness #PalakkadPrinting).

 ✔ Quality content + Strong keywords = main focus. Hashtags = support.

Final Verdict:

Hashtags aren’t gone – they’ve just stepped out of the spotlight. They are like supporting actors in your Instagram growth story. Content, keywords, and engagement play the lead role.

Hey, I’m Ramsheena Shafi – Digital Marketer from Palakkad, Kerala.

I support businesses in growing with smart branding, social media marketing and personal branding techniques.

DM me today if you want to take your Instagram reach & business branding to the next level!